The designer Rujuta Sheth was born in Indiagrew up surrounded by artisans, weavers, beaders, and embroiderers.  When she launched her namesake line in 2015, she naturally returned to these villages to tap into the creativity and craftsmanship she knew so well. The Rujuta Sheth collection juxtaposes traditional technique with modern silhouette, expressed through organic and handwoven textiles.  Rujuta Sheth is committed to sustainability and longevity in all facets of design, production, and wearability.